The Canadian Association of Financial Institutions in Insurance (CAFII) is a not-for-profit association dedicated to the development of an open and flexible insurance marketplace that is efficient and effective and allows consumers choice in the purchase of insurance products and services. CAFII was established in 1997 to provide a voice for financial institutions involved in selling insurance through a variety of distribution methods.

Our members sell insurance through call centres, agents and brokers, travel agents, DTIs (for authorized products), direct mail and the Internet. CAFII spans the traditional insurance industry — in fact, CAFII is the only insurance association today whose members are involved in all major lines of business. The insurance products provided by CAFII companies include travel, life, health, property and casualty, reinsurance, and various types of credit insurance. CAFII's diversity in membership enables the Association to take a broad view of the regulatory regime governing the insurance marketplace.