
FOR IMMEDIATE RELEASE
(Toronto, Ontario, April 23, 2024) – The Canadian Association of Financial Institutions Insurance (CAFII), a leading national industry association, welcomes Canadian Western Bank (CWB) as its newest member. This addition further strengthens the association’s membership group that includes the insurance branches of Canada’s top banks and credit unions, alongside their life insurance company underwriter partners, all committed to advancing transparency, consumer-centric practices, and excellence within the insurance industry. In conjunction with this membership, Elizabeth Gandolfi, Senior Vice President, Client Solutions at Canadian Western Bank, has been appointed to CAFII’s Board of Directors.
CWB is a full-service financial institution in Canada with a strategic focus to meet the unique financial needs of businesses and their owners. It provides nationwide full-service business and personal banking, specialized financing, comprehensive wealth management offerings, and trust services. CWB offers a variety of insurance solutions crafted to meet the diverse needs of its banking and wealth clients. With its headquarters in Edmonton and presence in major cities including Toronto, Vancouver, Calgary, and Montreal, CWB is dedicated to making its services widely accessible to Canadians.
Peter D. Thompson, Chair of the CAFII Board and CEO of National Bank Insurance, expressed his enthusiasm stating, “we are delighted to welcome Canadian Western Bank as our newest member and equally pleased to have Elizabeth Gandolfi join our Board of Directors. We look forward to collaborating with Elizabeth and her team at Canadian Western Bank as we continue our mission to promote an open and flexible insurance marketplace in Canada, aimed at enhancing customer satisfaction.”
“I am thrilled to join the board of CAFII,” said Elizabeth Gandolfi from Canadian Western Bank. “Together, we are committed to ensuring we provide Canadians with accessible and relevant solutions and ensuring enhancement of the overall client experience.
CAFII plays a crucial role in advocating for public policies that protect and promote the interests of its members, ensuring they can offer competitive and comprehensive insurance products. Established in 1997, the association encompasses a variety of financial institutions that distribute insurance through multiple channels including contact centers, agents, brokers, travel agents, direct mail, financial institution brands and online platforms.
The association also works closely with government regulators at both federal and provincial levels to help shape a legislative and regulatory framework that ensures Canadian consumers have access to insurance products that suit their needs. CAFII is dedicated to maintaining high standards in the distribution and marketing of credit protection insurance products and services.
For more information about membership at CAFII, please visit https://www.cafii.com/about/
[https://www.linkedin.com/in/keithmartin/?originalSubdomain=ca] and [https://www.cafii.com/].
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About CAFII: The Canadian Association of Financial Institutions in Insurance is a not-for-profit industry association dedicated to the development of an open and flexible insurance marketplace. CAFII believes that consumers are best served when they have meaningful choice in the purchase of insurance products and services. CAFII’s 15 members include the insurance arms of Canada’s major financial institutions–BMO Insurance, CIBC Insurance, Desjardins Insurance, National Bank Insurance, RBC Insurance, Scotia Insurance, Canadian Western Bank and TD Insurance, along with major industry players Assurant Canada, The Canada Life Assurance Company, Canadian Tire Bank, Chubb Life Insurance Company of Canada, CUMIS Services Incorporated, Manulife (The Manufacturers Life Insurance Company), and Securian Canada.
For further information and media requests:
Contact: Wendy Bairos, Media Consultant
Email: wendy.bairos@cafii.com
Phone: 416-831-9820