Making Insurance Simple and Accessible for Canadians
By Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) Canadians are increasingly turning to artificial intelligence (AI) tools such as ChatGPT, Copilot, Gemini, and others to help them navi...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) For millions of Canadian homeowners, 2025 and 2026 represent one of the most significant financial moments in recent memory. ...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) As Canadians begin planning spring and summer travel outside of their home province or territory, many travellers assume that the trave...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) Financial vulnerability isn’t just about payments — it’s about preparedness, clarity and understanding the insurance protection y...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) Many Canadians believe they have enough protection in place to weather a financial shock. But new national research suggests that confi...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) For many Canadians, owning a home represents stability, security and a step toward long-term financial wellbeing. But new national rese...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) When Canadian homeowners think about protecting their family’s financial future, many focus on mortgage payments, savings, and day-to...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) In today’s unpredictable job market, protecting your finances is more than just good planning, it’s essential. If you’re carr...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) You may assume your healthcare coverage travels with you. But the moment you leave your province or territory, coverage becomes limited...
read moreBy Keith Martin, Executive Director, Canadian Association of Financial Institutions in Insurance (CAFII) Buying a home is one of the biggest financial decisions Canadians make. Along with it comes a host of insurance options—some required...
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