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Credit Protection Insurance (CPI) Segmentation Study

Credit Protection Insurance (CPI) Segmentation Study Resources

Half of Canadian mortgage holders could only maintain their lifestyle for less than six months without their primary income, according to groundbreaking research from Pollara, commissioned by The Canadian Association of Financial Institutions in Insurance (CAFII). The comprehensive Credit Protection Insurance (CPI) Segmentation Study surveyed more than 3,000 Canadians and reveals widespread financial stress alongside troubling gaps in protection confidence, even among those who already have insurance coverage.

View Press Release

Access CPI Segmentation Study

Summary of CAFII’s Webinar on Pollara Segmentation Study Findings: Credit Protection Consumer Profiles

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