The Canadian Association of Insurance Financial Institutions (CAFII) has launched a website that aims to “educate users about the many insurance options available in Canada” and help them “understand them better” . Created by the Association, the new site describes the operation of “more than a dozen types of insurance”, including mortgage loan insurance and life insurance.
The Canadian Association of Financial Institutions in Insurance (CAFII) has launched a new website that aims to educate consumers on the credit protection insurance products that banks and credit unions sell. The new website (www.cafii.com) provides detailed information on products such as mortgage life insurance, mortgage disability and critical illness insurance, travel insurance and credit card insurance.
A new website designed to help consumers become more aware of the range of insurance options available in Canada and to understand more about them was launched today.
Created by the Canadian Association of Financial Institutions in Insurance (CAFII), the website explains how more than a dozen types of insurance work including Mortgage Default Insurance and Life Insurance, as well as a wide range of Creditor’s Group and Travel Insurance products. These products include Mortgage Life Insurance, Mortgage Disability and Critical Illness Insurance, Job Loss Insurance, Payment Protection Insurance, Travel Medical Insurance, and Trip Cancellation and Interruption Insurance.
In addition, the website provides a number of helpful resources including a handy list of Frequently Asked Questions, and information on how consumers can make an enquiry or complaint to their CAFII-member insurance provider. It also includes Association and industry news.
According to Keith Martin, co-executive director of CAFII, the new website is the latest step in helping to fulfill the organization’s goal of making insurance simple and accessible for Canadians.
“Consumers benefit from having a wide choice of insurance products and distribution channels in Canada, but many are not familiar with them or how they work,” Mr. Martin said. “While our new website is still a work in progress, we hope that consumers will find it useful in helping them make more informed choices.”
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The Canadian Association of Financial Institutions in Insurance is a not-for-profit Association dedicated to the development of an open and flexible insurance marketplace. CAFII was established in 1997 to provide a voice for financial institutions involved in selling insurance through a variety of distribution methods. CAFII believes consumers are best served when they have meaningful choice in the purchase of insurance products and services.
David Moorcroft, Public Affairs Advisor,
The Canadian Association of Financial Institutions in Insurance (CAFII) is pleased to announce that Keith Martin has joined the Association’s staff team as Co-Executive Director. Keith will work with Co-Executive Director colleague Brendan Wycks, who has been with CAFII since 2012.
Keith comes to CAFII with extensive leadership experience in banking, insurance, Associations, public affairs, and government relations. Most recently, he served as Acting President of the Canadian International Council, a Canadian Association focused on foreign affairs with over one thousand members and 15 branches across the country.
Keith previously led business implementation and client services for Brookfield Real Property Services, a home appraisal management company which serves Canadian financial institutions as its core client base.
He has also held senior roles at property & casualty insurer Royal & SunAlliance Company of Canada; and at Bank of Montreal in strategy, planning, e-business, and the Chairman’s Office.
Earlier in his career, Keith taught for a time at Ryerson University; worked for Foreign Affairs and International Trade Canada; and served as Director, International Policy at the Canadian Chamber of Commerce.
Keith, who is fluently bilingual, holds a Master’s degree from the Norman Paterson School of International Affairs at Carleton University, a second Master’s degree in Political Science from The University of Western Ontario, and an Honours Bachelor’s degree in Economics from McGill University.
Mark Cummings, Chair of the Board of the Canadian Association of Financial Institutions in Insurance (CAFII), is pleased to announce the appointment of Brendan Wycks as Executive Director of the Association, effective December 2, 2012.
Brendan brings to CAFII leadership experience with several industry and professional Associations in the areas of government and regulatory relations; self-regulation and protection of the public interest; public and media relations, including national branding campaigns; and delivering compelling member value. He has served as Executive Director of the Marketing Research and Intelligence Association and the Insurance Brokers Association of Canada, and as a staff executive with the Institute of Chartered Accountants of Ontario.
He holds a BA from the University of Western Ontario, an MBA from the University of Toronto, and the Certified Association Executive (CAE) designation from the Canadian Society of Association Executives. As CAFII Executive Director, Brendan is charged with providing leadership, vision, and creative energy to deliver on the Association’s mission and mandate. His responsibilities include
• representing, promoting, and advancing the interests of Financial Institutions in Insurance and affiliated organizations;
• regulatory relations; and
• strengthening the credibility, influence and image of CAFII and its members as thought leaders dedicated to fostering an open, consumer-friendly marketplace that encourages choice and flexibility – thereby helping Canadians from all walks and stages of life to secure risk protection on their terms: simple, accessible, convenient, affordable insurance products and services.
The Canadian Association of Financial Institutions in Insurance (CAFII), established in 1997, is a not-for-profit industry association that represents and provides a voice for financial institutions involved in selling insurance products and services through a variety of distribution methods. CAFII members offer travel, life, health, property and casualty, and creditor’s group insurance through call centres, agents and brokers, travel agents, direct mail and the internet. CAFII believes consumers are best served when they have meaningful choice and easy access in the purchase of insurance products and services.