Mark Cummings, Chair of the Board of the Canadian Association of Financial Institutions in Insurance (CAFII), is pleased to announce the appointment of Brendan Wycks as Executive Director of the Association, effective December 2, 2012.
Brendan brings to CAFII leadership experience with several industry and professional Associations in the areas of government and regulatory relations; self-regulation and protection of the public interest; public and media relations, including national branding campaigns; and delivering compelling member value. He has served as Executive Director of the Marketing Research and Intelligence Association and the Insurance Brokers Association of Canada, and as a staff executive with the Institute of Chartered Accountants of Ontario.
He holds a BA from the University of Western Ontario, an MBA from the University of Toronto, and the Certified Association Executive (CAE) designation from the Canadian Society of Association Executives. As CAFII Executive Director, Brendan is charged with providing leadership, vision, and creative energy to deliver on the Association’s mission and mandate. His responsibilities include
• representing, promoting, and advancing the interests of Financial Institutions in Insurance and affiliated organizations;
• regulatory relations; and
• strengthening the credibility, influence and image of CAFII and its members as thought leaders dedicated to fostering an open, consumer-friendly marketplace that encourages choice and flexibility – thereby helping Canadians from all walks and stages of life to secure risk protection on their terms: simple, accessible, convenient, affordable insurance products and services.
The Canadian Association of Financial Institutions in Insurance (CAFII), established in 1997, is a not-for-profit industry association that represents and provides a voice for financial institutions involved in selling insurance products and services through a variety of distribution methods. CAFII members offer travel, life, health, property and casualty, and creditor’s group insurance through call centres, agents and brokers, travel agents, direct mail and the internet. CAFII believes consumers are best served when they have meaningful choice and easy access in the purchase of insurance products and services.
